See your store through your customers' eyes. Deeply-researched personas navigate your live site in a real browser → you read their thoughts, hesitations, and decisions at every step.
Every persona thinks out loud. You see their real-time reasoning as they navigate → not a summary after the fact, but the actual thought process behind each click, hesitation, and decision.
This is the difference between knowing where someone left and understanding why. The reasoning trace is your evidence → shareable with your team, actionable for your roadmap.
Three inputs, one rich journey → screenshots, reasoning, and a UX scorecard for every persona.
Our AI analyzes your website and generates diverse, deeply-researched shopper profiles. Choose how many personas to create, or bring your own customer data and past user activity to build data-informed profiles.
Each persona navigates your live site in a real browser → searching, clicking, evaluating products, adding to cart, and deciding whether to buy. Start with a preview run of 2 personas to validate compatibility before running the full batch.
Get a step-by-step timeline with annotated screenshots, first-person reasoning, and a UX evaluation survey → all viewable in a dashboard or shareable link. Customize the survey to focus on what matters most, or use our research-backed defaults.
Every feature serves one goal: helping you understand how shoppers would actually experience your store.
Every persona navigates your actual live site in a real browser → clicking, typing, scrolling, hovering over menus. No simulated DOM or static screenshot analysis. What you see is what your customers get.
Build a custom evaluation survey focused on exactly what you care about → checkout friction, trust signals, pricing clarity, mobile experience. Or use our research-backed default with 14 proven questions covering the full purchase journey.
Test on Chrome, Firefox, and Safari. Run desktop, mobile, and tablet viewports. See how your store performs across the devices and browsers your customers actually use.
Export any journey as a read-only link. Share with your team, your client, or your stakeholders → no login required. Screenshots, reasoning, and scores all included.
Most testing tools define shoppers at the surface → a name, an age, a vague "price-sensitive" label. Our personas are researched across dozens of behavioral dimensions that directly influence how someone navigates, evaluates, and decides. Every attribute shapes the journey.
Not every persona should buy. Abandonment is a signal. A bargain hunter who leaves because shipping costs weren't shown is worth more than a fake conversion.
A shopper in India won't proceed on a UK-only store. Personas check currency, shipping regions, and feasibility → just like real people do.
Every journey produces a rich timeline — annotated screenshots, persona reasoning, outcome data, and UX scores in one dashboard.
Run a quick preview with 2 personas to validate compatibility and see sample results → then scale to the full batch when you're ready.
The only tool that navigates your real store and shows you the full reasoning behind every decision.
| Capability | Simulate | Hotjar / Clarity | Traditional UX Research | Generic AI Audit |
|---|---|---|---|---|
| Real browser sessions | Yes | Real users needed | Real users needed | No |
| Works pre-launch (zero traffic) | Yes | No | Requires recruiting | Yes |
| Explains WHY users leave | Full reasoning trace | No | Yes | Generic advice |
| Screenshots at every step | Annotated | Session recordings | Manual notes | No |
| Diverse persona testing | Unlimited | Whoever shows up | 5-10 participants | No |
| Multi-browser & device | Chrome, Firefox, Safari | Depends on visitors | Manual setup | No |
| Time to results | Minutes per persona | Days-weeks | 2-4 weeks | Minutes |
| Cost per persona | Varies by journey | Free-$100/mo | $500-$3,000 each | $2-10 each |
Real problems that cost real revenue → caught before your customers hit them.
Test your new store or redesign with diverse shoppers before spending a dollar on ads. The most common "good traffic, no sales" culprit is messaging that doesn't match visitor intent — catch it before launch.
Unexpected shipping costs at checkout cause 48% of all cart abandonments. Watch personas react in real time when a $15 fee appears on a $35 product — and see exactly when they close the tab.
80% of your traffic is mobile, but mobile converts 40-60% lower than desktop. See personas struggle with hidden add-to-cart buttons, broken zoom, and touch targets that don't work on real devices.
Variant images that don't update on selection. Sold-out products that look in-stock. Missing size guides. These "silent leaks" look like normal bounces in analytics but cost you sales every day.
No reviews on a $80 skincare product. Missing return policy. Payment options that don't match local expectations. Personas tell you the exact moment trust broke and what would have kept them.
Manual audits take 10-20 hours per client. Run persona simulations in minutes and deliver screenshot-rich reports with first-person reasoning — evidence your clients can act on immediately.
Join the waitlist. We'll run your first simulation free and send you the full journey report.
No credit card required. First simulation is free.